Lyfe Production, the producers of From the Top has partnered with the United Nations in an effort to
bring action and awareness to the subject of Biodiversity. The years 2011-2020 have been designated
as theDecade on Biodiversity by the United Nations.

The purpose of this show is to give leaders and key people from all countries as well as leaders and
key people in business communities, the chance to speak about the efforts they are making to support
the Decade on Biodiversity.

Biodiversity is an issue that affects all of us, not just a specific area of the globe, not just a particular
group of people. To help bring action and awareness to biodiversity and to help the average person
understand how it affects everyone, it is important for people in key positions to set an example by
doing whatever they can to help stop the loss of biodiversity.
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